You can check some of these issues if they are important to you.
Ask around and consider their customer service record.
Consider their rental policies and qualifications, are they favorable to you or do they penalize you in some way.
Do they offer a Premium Club that offers the services you need?
Check to see if you belong to any groups that entitle you to a special deal with a particular Rental Car Company.
Find out what partnerships they have that could save you money in other areas. Many Rental Car Companies have agreements with hotel chains, airlines, or credit card companies.
See if they credit your frequent flyer or frequent guest programs with points.
See if they carry the types of cars that you like to drive such as new, used, Ford, GM, and luxury or specialty vehicles.
Check their locations. Do they have them where you travel? Do they have international locations? Are they mostly on or off-airport? Do they have 24-hour facilities, so they will always be there if your flight is late?
What types of extra services do they offer? Could they deliver a car to you or do they offer a pick-up service? Do they have 24-hour emergency road service?
Can they honor your special requests?
Consider their rates and the availability of any coupons or discounts.
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